Marketing with a clear direction.

Understand what’s working. Identify what’s not. Build a strategy around where you want to go.

Based on the Mornington Peninsula, working with businesses across Melbourne.

Strategy first. Activity second. 


Marketing works better when you can see the whole picture.

Your marketing activity shouldn’t operate in isolation. The opportunity is understanding what’s already working, where the gaps are, and where your marketing investment is most likely to have an impact.



We look at the whole picture before recommending what to do next.

Understand. Plan. Implement. Improve.

Every engagement starts with understanding where your business is today. 


From there, we identify the opportunities, build a strategy around your priorities, implement the right activity and measure what happens.

01

Understand

Business Growth Audit


Get a clear view of your current marketing performance, what’s working and where the opportunities are.

02

Plan

Discovery & Strategy


Turn your business goals and the audit findings into a clear marketing strategy and 90-day marketing action plan.



03

Implement

Marketing Implementation


Build the campaigns, tracking, content and conversion foundations needed to put the strategy into action.

04

Improve

Ongoing Marketing Management


Measure performance, identify what’s working and continually refine the strategy.

The right mix of marketing activity for your business.


There isn’t a single marketing channel that works for every business. The right approach depends on your goals, your customers, what’s already working and where the opportunities are. Your marketing mix might include digital, brand building, local, offline and customer retention focused activity. The goal isn’t to do more marketing. It’s to invest in the right marketing.

DIGITAL PERFORMANCE

Website, SEO, Google Ads, conversion, analytics and reporting.

BRAND AWARENESS   

Social media, content, email and customer communications.

LOCAL & OFFLINE 

Google Business Profile, signage, flyers, brochures, print and local promotions.

CUSTOMER LOYALTY

Customer retention programs, referrals, partnerships and repeat business.

Know where your marketing stands and what should happen next.


A Business Growth Audit provides a clear assessment of your current marketing performance, identifying what’s working, where the gaps are and the priorities most likely to support your next stage of growth.

What we review 

Website performance

SEO & organic search 

Google Business Profiles 

Competitor visibility 

Analytics & conversion tracking 

Paid search opportunities

Conversion pathways

Current marketing activity

Current marketing investment

What the audit covers


  • Website performance
  • SEO & organic search 
  • Google Business Profile
  • Competitor visibility 
  • Analytics & conversion tracking 
  • Paid search opportunities
  • Conversion pathways
  • Current marketing activity
  • Current marketing investment

What you’ll receive


  • A clear picture of where you are 
  • The key opportunities and gaps
  • Practical recommendations
  • A prioritised action plan

Your marketing, one strategy.

Mead Marketing is a founder-led marketing consultancy, giving you one point of contact for your marketing strategy and support.


Jenny leads your strategy and works with you to understand your business, identify priorities and make sure the activity you’re investing in is working towards the same goal. Where specialist skills are needed, we bring in trusted experts and coordinate them for you.

 
One point of contact. A clear marketing direction. The right expertise working towards your business goals.

BUILD → ATTRACT → CONVERT → AMPLIFY


BUILD

Create the foundations your marketing needs to perform.


ATTRACT

Build visibility through search, social, content, local presence, relationships and referrals.


CONVERT

Turn interest and marketing activity into enquiries, customers and sales.


AMPLIFY

Once you know what’s working, invest more in the activity with the greatest potential to accelerate growth.